The Seminar covers in-depth community-based social marketing, perfect for those new and familiar with this framework.

Dr. Doug McKenzie-Mohr will be delivering a community-based social marketing training in late June. This workshop will particularly interest agencies that promote waste reduction, energy and water efficiency, conservation, sustainable food consumption, watershed protection, invasive species control, electrification, modal transportation changes, and other sustainable actions. Community-based social marketing (CBSM) is a unique approach to fostering environmental behavioral changes and is now being utilized globally. For example, in the US, the EPA mandates that groundwater protection programs in several jurisdictions have to be delivered using CBSM. Similarly, the Department of Energy recommends that all residential energy efficiency programs be delivered using this framework.

The training provides a comprehensive introduction to community-based social marketing and how it is being applied worldwide to foster environmental behavior change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies illustrating its use.
Participants will receive an electronic copy of the third edition of his book “Fostering Sustainable Behavior” and a certificate of completing community-based social marketing training. 

About the Speaker:
For over three decades, Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and has become requisite reading for those who deliver programs to protect the environment. His work has been featured in the New York Times, and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing Conference’s inaugural award for contributions to the field of social marketing. He has delivered workshops internationally for over 75,000 program managers – below is a small sample of recent anonymous evaluations:
-Fantastic, simply invaluable.
-Hands-down the most valuable workshop/training I’ve ever attended.
-Speaker was wonderful. -A life-changing event.
-The best workshop/conference I have EVER experienced.
-Outstanding presentation style. Expertise is obvious.
-Superb presentation skills.
​-By far, the best workshop I have attended – on any topic!

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To learn more about Dr. McKenzie-Mohr and his work, visit his website. 

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Thank you to our sponsors! 

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​Dates & Times:
June 25 - 27 from 9:00 am to 4:00 pm daily.
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*Lunch is included all three days

​​Location: Little Miami Brewing Co. 
208 Mill St, Milford, OH 45150

Cost: $175 per person

Registration Closed

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This seminar is made possible through an Ohio Environmental Education Fund grant provided by Ohio EPA, who is funding the guest speaker for the seminar, Dr. Doug McKenzie-Mohr.

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